In the fast-paced world of fintech, Daniel Liang is making waves. As the founder of Get, he’s set on transforming banking for kids and teens aged 8 to 18. His startup fills a crucial gap, offering a safe and convenient banking experience for young users and their parents. As a leader in banking solutions for children and teens in Asia, Get is changing how young people interact with money.
Highlights
A Unique Approach to Banking for the Young
Get tackles a big issue: kids and teens lack a good banking experience. “There’s a lack of a compelling banking experience for kids and teens 8 to 18,” Liang explains. Traditional banks struggle to serve this group, but Get is changing that. It offers a secure platform that makes banking easy for kids and reassuring for parents. This innovative approach makes Get a leader in providing banking solutions for children and teens in Asia.
Monetizing the Vision: A Dual Revenue Model
Liang’s vision is ambitious. He aims to build Asia’s largest financial institution for young people. “We have both B2B revenue streams and consumer revenue streams,” Liang says. Get partners with banks to create solutions for kids and offer tools for parents. This approach helps families raise financially smart children and strengthens Get’s position in delivering banking solutions for children and teens in Asia.
How Get Plans to Grow and Expand
Get’s growth strategy focuses on excellence and partnerships. “Building the best product and most convenient product is the first way to grow,” Liang emphasizes. The startup will also partner with financial institutions and tuition centers. Additionally, word-of-mouth will play a big role in spreading the word. By the end of 2024, Get aims to have 10,000 to 20,000 customers. “We want to hit 10 to 20,000 customers,” Liang shares. Reaching this target will help generate $600,000 to $1.2 million in revenue.
Future Outlook: Building a Household Name
Looking ahead, Liang has big plans for Get’s future. Within a year, he wants it to become a household name in Singapore. “We really want to be a Singapore household name,” Liang says. The goal is to be the top choice for parents teaching their kids about money. Over the next five years, Get plans to expand across Asia. Ultimately, the startup will offer a seamless banking experience, empowering the next generation.
With its innovative approach, Get is set to make a big impact. It aims to change how young people engage with financial services, boosting their financial education and literacy.
