Singapore’s media landscape is transforming. The government is investing heavily in local talent and virtual production capabilities. Senior Minister of State for Communications and Information, SMS Tan Kiat How, and Oceanus Media Global CEO, Nick Tan, recently discussed these strategic initiatives.
Highlights
A New Era for Singaporean Media
Singapore is allocating $30 million over the next few years for international co-productions. These funds aim to produce high-quality dramas with a Singaporean flavor. “This investment reflects our confidence in the talent within our media ecosystem,” said SMS Tan. The Asia Pacific market is expected to grow from $1.65 trillion this year to $2 trillion in 2028. Thus, Singapore aims to capitalize on this growth. Strategic partnerships with international counterparts are essential to this effort.
Virtual Production: The Future of Filmmaking
Another significant portion of Singapore’s media investment targets virtual production technology. An additional $25 million is being invested in this cutting-edge field. Nick Tan explained, “Virtual production combines real-time game engines like Unreal Engine with traditional production methods and technology, such as camera trackers and LED volumes.” This technology allows filmmakers to create realistic environments. They can film scenes in fantastical landscapes or historical settings without leaving the studio.
Oceanus Media Global’s virtual production capabilities are already setting industry benchmarks. “We used virtual production for the Olympic ESP Sports opening and closing ceremony, showcasing the technology’s advanced capabilities,” said Nick Tan. This demonstrates how advanced virtual production can revolutionize content creation.
Leveraging Media as Soft Power
The media sector’s importance to Singapore extends beyond economic growth. “Our media sector is an important storyteller of our past and future aspirations,” SMS Tan emphasized. This sector also creates high-quality jobs and career opportunities, particularly for passionate young individuals.
Expanding Beyond Traditional Media
Virtual production is not limited to film and TV. Its applications are vast, encompassing marketing campaigns, digital content creation, and educational tools. Nick Tan highlighted how Oceanus Media Global’s virtual production technology can revolutionize marketing. “We no longer have to go out to the physical site to shoot it, but we can design it virtually in a production studio,” SMS Tan added. This versatility positions Singapore as a leader in innovative media solutions.
A Bright Future for Singapore’s Media Talent
Looking ahead, SMS Tan highlighted the broader benefits of the media sector. “The media sector is vital for telling Singapore’s stories and aspirations. It creates good jobs and allows Singapore to expand our economic space and market space beyond a little red dot,” he said. He emphasized the role of partnerships, people, and new technologies in driving growth. “We are setting aside an additional $25 million over the next few years, which brings our total investment in virtual production to $30 million,” he added.
Oceanus Media Global’s virtual production technology stands at the forefront of this revolution. This innovation embodies the future of content creation in Singapore. With strategic investments and a commitment to fostering talent, Singapore’s media sector is set to soar. This transformation will alter the way people tell and experience stories.
By capitalizing on these innovations and strategic investments, Singapore is enhancing its media talent pool. The nation is also solidifying its position as a global leader in virtual production technology. This forward-thinking approach ensures that Singapore’s unique stories will captivate audiences worldwide. It also drives economic and cultural growth.
